YouTube makes it difficult for the animation to make money?

"The new YouTube", one of the animated shorts created by Ross O'Donovan.

Ross O'Donovan, entertainment Australians, the animation for the Web with the handle made of rubber Ninja has a video that says that the recent changes in the algorithms for the preferred live YouTube creative work and makes it more difficult for the creators the animation, written to make money.

Since then, a growing number of animation artists to make a living by creating online content, and Google-owned YouTube is by far the largest video platform in the United States, and these changes are algorithm, a worrying development. O'Donovan explains what happened in this room, 9 minutes:

Says that YouTube has changed the algorithms to identify "premium content", what they are used to reward the video clock, and now seen minutes of video and frequency of supplements they recognize. Channels that excel in the last two parameters in order to receive a higher placement on their programs and attract high-end advertisers who pay the highest rates of CPM (CPM stands for cost per thousand impressions, a common standard rates for online advertising.)

The problem with this, O'Donovan said, is that the animation production is much more than the work of the production of live-action content. Not create independent animation or videos to upload with more frequency algorithms YouTube need to develop better.

For example, cat Simon, one of the most successful YouTube channels by an independent mediator is operated, was about 70 minutes of content moves in six years. Many channels popular live-action production of the amount of content within a week or two.

O'Donovan also refers in his video, discrimination algorithms YouTube animation, even if the animation is produced to the highest standards. He explains:

Any channel that is able to produce position, 10 minutes or more content on a regular basis to be completely independent. I speak directly as a member of the YouTube channel game Grumps. We produce images 30 minutes per day, that a cartoon channel can be reached unimaginable. Do you understand now, and I'm not saying in any way, shape or form, any kind of content are evil ... What I want to say that [YouTube] is set accidentally to [algorithms] produces pitch this content on their programs . What has not made for the animation production through a YouTube channel already established ... there is a way to be rarely more content on YouTube.

O'Donovan discovered, these changes in the algorithm, the lessons on YouTube offers certification program . According to the website YouTube:

* YouTube Video Award 6 minutes while maintaining 55% (a total of 3.3 minutes of this video) with a total 20min/viewer 3-minute video with 100% retention (Total: 3 minutes), where the audience was the average time of 10 minutes instead of 20 refers generally.

* Do not rely on the value of each video. It also depends on the video display of the session.

* Most people believe that the value of the video can be measured by the number of times the video was displayed. But today we reward videos, have the standby time more. It is considered the best for the value of the content and not the number of times that have been found. Are all major search algorithms and discovery for shows through the site optimized. Not everyone views are the same.

* Increase the length of the video just to get more time in an hour does not work because it affects hearing and retention is not the time to observe, to increase. Also not the time to reduce observed for increased retention hearing.

What we do not know at the moment is whether to compensate to some degree for YouTube content in the animation algorithms, or whether he treated all the same content. If you have to do it with animation and live action, without discrimination, while O'Donovan is the legitimate concern that the makers animations, simply by creating an animation, and is working to make a living Creator financial disadvantage on YouTube .

If someone who can work in the YouTube shed new light on this question, please contact us.